Search Engine Optimization (SEO) is a critical practice for enhancing your website’s visibility and ranking on search engine results pages. By optimizing your site’s content and structure, you can attract more organic traffic, improve user experience, and help achieve your business goals. This article will guide you through essential SEO concepts and how to leverage the tools in Makeswift’s builder to manage them.
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block on a pagejson
file.robots.txt
robots.txt
file is used to ensure that search engines can crawl a new site properly and that sensitive or duplicate content is blocked as necessary.
robots.txt
. Utilize Screaming
Frog to crawl legacy websites
and the new website to compare..xml
index sitemap and larger sites may need a separate sitemap (e.g. articles). There’s a limit to sitemaps (50k) but having different sitemaps is easier to manage.
HTTPS
, ensure that an SSL certificate is properly installed and configured to provide a secure browsing experience for users and boost search engine rankings.